I developed the creative concept and visual direction for a seasonal campaign and product catalog, drawing inspiration from sun-soaked Spanish coastlines and natural textures to complement the beauty and artistry of the collection. Through refined photography, styling, and simple brand communications, the campaign celebrated Ferragamo's legacy of Italian craftsmanship while expressing a contemporary sense of luxury and effortless sophistication.

The art direction was translated across advertising, brochures, invitations,
and direct mail, ensuring a cohesive and elevated brand experience.

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