I developed the naming, brand identity, creative direction, and overall concept, creating a visual language that feels chic, contemporary, and sensory. The “U” in the logo became a distinctive brand identifier, evolving across the spa's treatments and offerings, while a rich palette and dynamic graphic elements drew inspiration from the three core ingredients.

The identity extended across exterior signage, packaging, retail, and digital, creating a cohesive brand world designed for a modern consumer seeking a unique and restorative experience.